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Senior Coordinator, Social Media Analytics

Senior Coordinator, Social Media Analytics

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Social Media Analytics

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Company Overview


The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, TwitterInstagram, and Snapchat (‘NASCAR’).

Job Description

NASCAR seeks a talented professional to join our team in the position Senior Coordinator, Social Media Analytics based in our Charlotte, NC office. 


The Senior Coordinator, Social Media Analytics plays multiple roles within the company’s Analytics and Insights group.  The primary focus is responsibility for the collection and interpretation of key performance metrics across all the company’s social media platforms; including analysis of data related to the company’s social and digital content, identification of issues and/or opportunities, and delivery of actionable insights based on respective learnings.  The position requires a person who can handle multiple daily functions, possesses in-depth knowledge of social media content analytics, and can develop and institutionalize a data-driven analysis culture to influence business decisions.


ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.


  • Manage social data collection and interpretation of social media analytics, reporting, and action items.
  • Maintain a deep understanding of social media analytics using a variety of data analysis techniques ranging from simple data aggregation and statistical analysis to complex data mining using Boolean logic
  • Conduct detailed searches using media analytics tools to generate business insights from unstructured data. Set up and use data visualizations to understand and communicate findings
  • Manage critical race-day monitoring of social, traditional and broadcast media for social media conversations relevant to the company, including identifying emerging trends and issues, measuring fan sentiment, communicating with at-track teams as necessary and compiling recap reports
  • Moderate comments and user-generated content posted on the company’s official social media pages
  • Analyze topics and themes in social and traditional media to provide best practices to industry stakeholders
  • Identify trending topics, and alert appropriate stakeholders of potential issues or opportunities as they arise
  • Closely track emerging trends, tools, platforms in social / digital media; train and educate industry colleagues on best practices
  • Facilitate education and knowledge of the company’s social listening program to colleagues and other industry stakeholders as needed, including giving presentations and tours of the facility
  • Non-traditional work week, including nights and weekends
  • Approximately up to 10% percent travel



Bachelor's degree (B.A.) from four (4) year college or university and 3-4 years of marketing, social media, or media analytics related experience, preferably within digital or social media industry; or equivalent combination of education and experience.


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Learn more about this role and our team by applying at for consideration.


We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history and heritage, but with an eye toward the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!


NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.



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