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Senior Director, Business Development

Senior Director, Business Development

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Business Development

More information about this job

Company Overview

Company Overview

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. NASCAR is a company driven by technology and innovation, both of which are central to competition and are at the core of our sport.  The sport’s impact is demonstrated with a strong corporate and media footprint. In 2017, more than 1 in 4 (28%) FORTUNE 500 companies continue to invest in NASCAR; while 58 million unique TV viewers, 55 million unique visitors to NASCAR’s in-house operated digital properties and 12 million followers on social platforms consume the sport at home. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on FacebookTwitterInstagram, and Snapchat (‘NASCAR’).

Job Description

NASCAR seeks a talented professional to join in the position of Senior Director, Business Development based in our Charlotte, NC office.



The Senior Director, Business Development is responsible for all aspects of business development, including; identifying appropriate categories, specific companies and decision makers; updating sales materials and sales databases; preparing presentations and specifically engaging sales efforts around new business opportunities.




Duties include, but are not limited to:


Developing new sales leads and actively prospect daily.


Working with NASCAR, NASCAR Digital Media, race teams, tracks, media partners and other stakeholders on revenue development strategies.


Work with NASCAR departments to create additional revenue strategies and opportunities.


Providing in-depth research of potential industry partners.


Developing sales proposals & collateral for potential sponsors.


Working on internal sports industry databases to track sponsors in competitor leagues.


Providing targeted sales lead sheets with key contacts & company information.


Identifying and working to solidify potential sponsors and business opportunities.


Engage in exceptional client and internal communication and follow-up to provide a positive end-to-end client experience.


Act as the primary liaison with internal teams and external industry partners to develop and monetize unique cross-functional revenue opportunities.


Participating in new business meetings to learn how to position NASCAR to potential prospects.


Working with NASCAR analytics and insights department to develop custom research for prospects.


Regularly coordinating sales efforts with senior members of multiple industry stakeholders.


Approximate travel 50%, including weekends.



Qualifications include the following:

Bachelor's degree from four-year college or university; or eight (8) to ten (10) years of experience in Sponsorship Sales, Sports Industry, Media Sales; or equivalent combination of education and experience. Demonstrated ability to create new and to maintain existing C-suite relationships.


Apply Now:

Learn more about this role and our team by applying at for consideration.


We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!


NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.


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