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Senior Manager, Social Media Analytics

Senior Manager, Social Media Analytics

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Social Media Analytics

More information about this job

Company Overview

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. NASCAR is a company driven by technology and innovation, both of which are central to competition and are at the core of our sport.  The sport’s impact is demonstrated with a strong corporate and media footprint. In 2017, more than 1 in 4 (28%) FORTUNE 500 companies continue to invest in NASCAR; while 58 million unique TV viewers, 55 million unique visitors to NASCAR’s in-house operated digital properties and 12 million followers on social platforms consume the sport at home. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on FacebookTwitterInstagram, and Snapchat (‘NASCAR’).


Job Description

NASCAR seeks a talented professional to join our team in the position Senior Manager, Social Media Analytics based in our Charlotte, NC office. 


The Senior Manager, Social Media Analytics plays multiple roles within the company’s Analytics and Insights group.  The primary focus is the responsibility for the interpretation of key performance metrics across all the company’s social media platforms; including analysis of data related to the company’s social and digital content, identification of issues and/or opportunities, and delivery of actionable insights based on respective learnings.  The position requires a person who can handle multiple daily functions, marshal resources to steer long-term case studies, is skilled in the analysis of structured and unstructured data, and can develop and institutionalize a data-driven analysis culture to influence business decisions.


ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.


  • Manage social data collection and interpretation of social media data, analytics, reporting, and action items.
  • Maintain a deep understanding of social media analytics using a variety of data analysis techniques ranging from simple data aggregation and statistical analysis to complex data mining using Boolean logic and/or SQL
  • Design, develop and implement analytical solutions to understand social media content and conversation, providing insightful, actionable recommendations on generating more impactful social campaigns and content
  • Conduct detailed searches using media analytics tools to generate business insights from unstructured data. Set up and use data visualizations and business intelligence software to understand and communicate findings
  • Manage critical race-day monitoring of social, traditional and broadcast media for social media conversations relevant to the company, including identifying emerging trends and issues, measuring fan sentiment, communicating with at-track teams as necessary and compiling quantitative and qualitative summaries
  • Moderate comments and user-generated content posted on all of NASCAR’s official social media channels / pages
  • Analyze topics and themes in social and digital media to provide best practices to stakeholders in the NASCAR industry
  • Perform deep analysis of public sentiment expressed through social media and the resulting business implications
  • Identify trending topics and alert appropriate stakeholders of potential issues or opportunities as they arise
  • Closely track emerging trends, tools, platforms in social / digital media; train and educate industry colleagues on best practices and trends
  • Facilitate education and knowledge of the company’s social listening program to colleagues and other industry stakeholders as needed, including giving presentations and tours of the company’s social listening facility
  • Work with the Senior Director, Social Media Analytics to provide perspective on the evolution of the company’s social analytics practice
  • Non-traditional work week, including nights and weekends
  • Approximately up to 10% percent travel



Bachelor's degree (B.A.) from four (4) year college or university and 6-7 years of marketing or media analytics related experience, preferably within digital or social media industry; or equivalent combination of education and experience. Experience with database platforms and/or writing basic SQL a plus.


Apply Now:

Learn more about this role and our team by applying at for consideration.

We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.

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