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IMSA Properties Sebring - Director, Marketing and Communications

IMSA Properties Sebring - Director, Marketing and Communications

ID 
2017-1740
# of Openings 
1
Job Locations 
US-FL-Sebring
Posted Date 
8/16/2017
Category 
Marketing
Company 
Sebring International Raceway

More information about this job

Company Overview

The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Continental Tire SportsCar Challenge and the IMSA Prototype Challenge Presented by Mazda, as well as four one-make series: Porsche GT3 Cup Challenge USA by Yokohama; Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama; Ferrari Challenge North America; and Lamborghini Super Trofeo North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l'Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information, visit www.IMSA.com, www.twitter.com/IMSA or www.facebook.com/IMSA.

Job Description

Sebring International Raceway seeks a talented professional to join us in the position of Director, Marketing and Communications based in our Sebring, Florida office.

 

This position is responsible for managing the team and execution of all marketing and communications strategies for the track.

 

Duties include but are not limited to:

 

Responsible for all corporate and ticket sales collateral that is used to promote Sebring International Raceway and the Mobil 1 Twelve Hours of Sebring Fueled by Fresh From Florida.

Responsible for creating advertising creative that is used in national and local media. Media creative includes but is not limited to television, radio, print, outdoor and digital.

Managing the relationship with the advertising agency to create advertising plan for IMSA event that is negotiated and implemented by the agency.

Orchestrate, implement and analyze social media plans that send the correct message to the correct audiences to create results.

Create and implement a public relations strategy that will garner attention for Sebring International Raceway in non-traditional markets and outlets.

Responsible for creating and implementing a ticket sales strategy that is sustainable annually as well event-by-event strategies that will allow track to maximize ticket revenue.

Work with Business Development to create and fulfill sponsorship promotions/activations.

Work with advertising agency to create and fulfill media promotions.

Manage and update track website, including content creation and strategy.

Approximate Travel Required: 10%, including weekends.

 

Required skills/experience:

                  

A bachelor’s degree and a minimum of 10 years marketing and communications management in a fast-paced busy environment. Motorsports experience a plus.

 

Knowledge, Skills and Abilities

Experienced in handling a wide range of administrative and guest service related tasks and will be able to work independently with little or no supervision. This person must be exceedingly well organized and flexible. The ability to interact with people at all levels in a fast-paced environment, sometimes under pressure with a high level of professionalism and confidentiality is crucial to this role.

 

Apply Now:

 

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

 

We are a company unlike any other in the world. At Sebring International Raceway you will find a community of diverse individuals respectful of our history, with an eye toward the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. The key to our success is our employees and we offer highly competitive salaries, benefits second to none, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at Sebring International Raceway!

Sebring International Raceway is committed to fostering a diverse work environment where all employees feel valued and empowered. Sebring International Raceway is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.

 

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