NASCAR

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Coordinator, Business Communication

Coordinator, Business Communication

ID 
2017-1775
# of Openings 
1
Job Locations 
US-NC-Charlotte
Posted Date 
8/24/2017
Category 
Integrated Marketing Communications
Company 
NASCAR

More information about this job

Company Overview

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook, TwitterInstagram, and Snapchat (‘NASCAR’).

Job Description

NASCAR seeks a talented professional to join our team in the position of Coordinator, Business Communications based in our Charlotte, NC office. 

 

As a member of the NASCAR business communications team - and a key player in driving business value within the company and across the industry - this position will oversee day-to-day communications related to: Partnership Marketing, NASCAR Green, Licensing and other business-related initiatives that may arise at the company and across the sport.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES Include the following (other duties may be assigned):

  • Responsible for communications support of one-quarter of the company’s top revenue generating Official Partners 
  • Develop / sustain strong personal non-endemic media relationships encouraging coverage of sport 
  • Lead earned media efforts on behalf of Official / Green partners that yield placements in top national outlets 
  • Mine for and identify rich story-telling opportunities demonstrating to partners and prospects the value of an Official Partnership 
  • Deliver earned media results that are used to help renew Official Partners / attract new partners 
  • Create ways to drive qualitative and quantitative results, beyond just traditional media relations, including social media and digital integrations 
  • Provide communications support for the company’s Green partnerships and licensing; develop and execute strategies that deliver value for partners / licensees 
  • Serve as daily interface with the world’s largest PR agencies representing blue chip brands in the company’s 
  • Assist in shaping how, when, in what fashion the company’s “goes to market” in support of business initiatives
  • Execute strategies / tactics that align with the company's business objectives and deliver "surround sound" that synch up with key moments-in-time for partners 
  • Cultivate relationships with internal business units, external stakeholders and media to advance the company’s business narrative 
  • Assist in preparation of the company’s executives for media interviews and speaking engagements, etc. 
  • Approximate travel 5-10%, including weekends. 

QUALIFICATIONS 

Bachelor's degree from four-year college or university and at least three (3) years’ experience in Integrated Marketing Communications, Public Relations, Public Affairs, and/or Marketing, or equivalent combination of education and experience.

 

Apply Now:

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.

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