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Licensing Assistant, Licensing and Consumer Products

Licensing Assistant, Licensing and Consumer Products

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Company Overview

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, TwitterInstagram, and Snapchat (‘NASCAR’).

Job Description

NASCAR seeks a talented professional to join in the position of Licensing Assistant, Licensing and Consumer Products based in our Charlotte office.


The Licensing Assistant, Licensing and Consumer Products supports the department lead on Premiums business including management of partnerships with Staples and G&G.


This position will assist in the creation and assembly of internal department communications specifically Licensing Loop and Hologram Rewards Newsletter and this role will work across all Account Executives to source and position content to support the promotion of all licensing initiatives.


In conjunction with the department lead for respective categories, this role will also manage the administration of State license plate program, Art, and Publishing categories.


Duties include, but are not limited to:


  • Day to day liaison with licensed premiums partners; works with internal and external parties to ensure timely and accurate deliveries of branded premiums. Manages the approval process for all Premiums.


  • Develops and maintains yearly content calendar. Assumes responsibility for day to day content development and distribution on behalf of the Licensing department.


  • Attends key social media strategy meetings and is responsible for staying up-to-date on industry trends; shares best practices with department.


  • New Business - Securing new business for the assigned categories; meeting annual business goals.


  • Assists Account Executives in identifying and researching new business opportunities.


  • Account duties include but are not limited to the following: contract negotiations, contract renewals, financial forecasting and quarterly royalty reviews, face-to-face meetings with partners, industry interaction, marketing and PR planning, product approval, retail support, etc.


  • Manage royalty revenue, accounts receivable, legal queue and other similar reporting procedures.


  • Approvals - Manage the online approvals system for designated licensees.


  • VIK (Value in Kind) product-tracking for assigned licensees.


  • Assist in securing credentials / ticket requests.


  • Percent of travel: 5%, including weekend travel





Bachelor's Degree from a four-year college or university; or one to two year licensing / legal / administrative experience and/or training; or equivalent combination of education and experience.

Familiarity with social media including Twitter, Instagram and Facebook.



Proficient on Company-provided hardware and software.  Strong knowledge of Word, Excel and PowerPoint. Familiarity with Adobe InDesign or Illustrator software is a plus.


Apply Now:

Learn more about this role and our team by applying at for consideration.


We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!


NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.


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