• IMSA Properties Sebring- Director, Business Development

    Job Locations US-FL-Sebring
    # of Openings
    Sebring International Raceway
  • Company Overview

    The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Continental Tire SportsCar Challenge and the IMSA Prototype Challenge Presented by Mazda, as well as four one-make series: Porsche GT3 Cup Challenge USA by Yokohama; Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama; Ferrari Challenge North America; and Lamborghini Super Trofeo North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l'Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information, visit, or

    Job Description

    Sebring International Raceway seeks a talented professional to join in the position of Director, Business Development based in our Sebring, FL office.


    The Director, Business Development is responsible for execution of the strategic sales plan to accomplish company goals.  Primary responsibilities include sponsorship solicitation, market research and analysis, formulating and executing a branding strategy, managing event and facility promotions as well as reaching advertising sales goals.


    Duties include, but are not limited to:


    • Responsible for Sponsorship sales, retention and fulfillment of National Sponsorships for Mobil 1 Twelve Hours of Sebring as well as other events at facility.


    • Work with IMSA to create sponsorship packages and ensure fulfillment of agreements


    • Responsible for suite, hospitality, catering packages, and car corral sales and fulfillment for Mobil 1 Twelve Hours of Sebring


    • Responsible for creating new sales inventory for the facility


    • Develop and implement marketing collateral for the facility as well as the Mobil 1 Twelve Hours of Sebring


    • Work with Track President and GM to create a ticket sales strategy for Mobil 1 Twelve Hours of Sebring and other events at facility


    • Responsible for sponsorship and media promotions that will create awareness for Mobil 1 Twelve Hours of Sebring as well as the facility


    • Responsible for creating and expanding track merchandise sales program


    • Responsible for collecting all monies generated through the Business Development department


    • Approximate travel 10%, including weekends.



    Supervisory Responsibilities


    Directly supervises assigned part-time staff, if any. 


    Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. 


    Responsibilities could include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.




    • Bachelor's degree (B. A.) from four-year college or university; or seven to ten years related experience and/or training; or equivalent combination of education and experience.


    Other Qualifications                                            

    Must be available to work some evenings and/or weekends.



    Apply Now:


    Learn more about this role and our team by applying at for consideration.

    We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

    NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.

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