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Senior Manager, Partner Engagement (Social & Digital)

Senior Manager, Partner Engagement (Social & Digital)

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Social Media Development

More information about this job

Company Overview

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. NASCAR is a company driven by technology and innovation, both of which are central to competition and are at the core of our sport.  The sport’s impact is demonstrated with a strong corporate and media footprint. In 2017, more than 1 in 4 (28%) FORTUNE 500 companies continue to invest in NASCAR; while 58 million unique TV viewers, 55 million unique visitors to NASCAR’s in-house operated digital properties and 12 million followers on social platforms consume the sport at home. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on FacebookTwitterInstagram, and Snapchat (‘NASCAR’).

Job Description

NASCAR seeks a talented professional to join in the position of Senior Manager, Partnership Marketing based in our Charlotte, NC office.



Responsible for delivering digital and social media value, counsel and content strategy to the company’s Official Partners as well as advertisers on the company’s digital and social media channels. Focus on defining and delivering against the goals and objectives of the company’s top corporate sponsors.


Duties include, but are not limited to:


Provide high level, strategic social media support for the company’s Official Partners, including OEMs and entitlement sponsors.


Work closely with internal and external constituents to develop branded digital content that can help deliver value across all mediums with particular focus on social.


Develop, maintain and grow relationships, in conjunction with Partnership Marketing and Digital Media Sales teams, with Official Partners and advertisers, their marketing agencies and other key stakeholders.


Drive partner activation and creative concepts, utilize digital and social media to advance partners’ business with focus on industry marketing calendar.


Ideation, development, management, and execution of digital and social media programs and campaigns that help Official Partners meet and achieve various business goals and objectives.


Support digital and social media sales efforts including branded content ideation, oversight and management of content creation, execution, optimization and measurement.


Oversee and often execute branded content development leveraging relevant tools (e.g. Photoshop, Premiere and/or After Effects) and through working with the Production and Creative Design teams.



Develop best practice case studies to share with industry partners, clearly outlining how best to leverage digital and social media within the sport’s ecosystem.


Serve as brand ambassador for sponsors to develop strategic digital and social activation plans leveraging the sports and its fan base


Manage relationships with each of the major social platforms to leverage new technologies, collaborate on content development, and maximize reach.


Develop, manage, and execute social media programs and campaigns that help partners meet and exceed various business goals and objectives.


Track emerging trends, tools, platforms in social / digital; train and educate industry colleagues on social media best practices.


Leverage digital and social media analytics (in collaboration with the Analytics & Insights team) and apply key learnings to the series.


Maintain current knowledge, conduct regular research and monitor other sites (both sport and non-sport) for latest online innovations and technology.


Support internal and external digital and social media training and information sharing efforts including development of social media training documents and presentations for partners and internal constituents


Other duties may be assigned.


Non-traditional work week, including nights and weekends. 30-40% travel may be required, including weekends.  



Qualifications include the following:


Bachelor's degree (B.A.) from four (4) year college or university and five (5) to seven (7) years of current experience in social media, content development and partner management and/or equivalent combination of education and experience.


Proven experience developing strategy and day-to-day management of communication activities and plans


Leader with strong cross-functional and inter-departmental integration and planning skills


Demonstrated experience working with senior level executives


Excellent writing skills and social media acumen


Excellent verbal and written communication skills


Deep knowledge of and experience with social media content management and reporting platforms


Proven track record of creative and innovative thinking especially in the social space


Passion for digital and social media and using those disciplines to advance business goals


Experience managing partner relationships and proactively ideating around social and digital activations


Advance knowledge of all primary social media channels (Facebook, Instagram, Twitter, Snapchat)


Creativity and expertise in content strategy, development, creation and execution


Experience working with sports and entertainment properties


Experience working with video and design tools and software packages


Working knowledge of the racing industry preferred



Apply Now:


Learn more about this role and our team by applying for consideration at


We are a company unlike any other in the world. At NASCAR you will find a community of diverse individuals focused on our history, with an eye toward the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. The key to our success is our employees and we offer highly competitive salaries, benefits second to none, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!


NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.


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