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Senior Coordinator, Digital Analytics

Senior Coordinator, Digital Analytics

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Digital Analytics

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Job Description

NASCAR seeks a talented professional to join our team in the position Senior Coordinator, Digital Analytics based in our Charlotte, NC office. 


NASCAR’s Senior Coordinator, Digital Analytics position is primarily responsible for the research, collection and reporting on of key performance metrics across all NASCAR digital platforms; including analysis and interpretation of data, identification of issues and/or opportunities, and strategic recommendations and determination of actions based on respective learnings.  The position requires a person who can handle multiple daily functions, and develop and institutionalize a data-driven analysis culture to influence business decisions.


ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Managing the coordination of data collection, digital analytics, reporting, research and action items
  • Establish performance metrics and benchmarks
  • Identifying and creating needed data points to measure Key Performance Indicators (KPIs) across mobile apps, mobile web and .com platforms
  • Oversee the set-up of reporting dashboards and/or excel spreadsheets and construct recap PowerPoint presentations for leadership teams
  • Provide management with analysis of trends, user case studies and customer feedback of the digital platforms on a regular basis; effectively communicate findings and provide insight
  • Support the digital analytics team, products team, operations, ad services/sales group, and others, with analytics and presentations as requested
  • Coordinate with internal Analytics & Insights research teams to provide holistic view of NASCAR fan behavior
  • Lead the creation of presentations as requested for digital ads/sales teams
  • travel <5%, including some weekends


Bachelor's degree from four-year college or university required and a minimum of three (3) years current digital experience; or equivalent combination of education and experience.



Experience with Adobe Analytics suites, comScore and Google Analytics preferred***

Proficient on company provided hardware and software including MS Office product suites



People and project management skills in cross-functional team

Excellent presentation skills (written and oral)

Ability to work independently, and as a member of a team

Exceptional organizational, problem solving and analytical skills

Self-starter and ability to drive projects to completion with minimal guidance

Ability to handle multiple daily functions, and develop and institutionalize a data-driven analysis culture to influence business decisions.


Apply Now:


Learn more about this role and our team by applying at for consideration.


We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.

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