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Coordinator, Brand and Consumer Marketing

Coordinator, Brand and Consumer Marketing

ID 
2018-1838
# of Openings 
1
Job Locations 
US-FL-Daytona Beach
Posted Date 
1/9/2018
Category 
Marketing
Company 
IMSA (International Motor Sports Association)

More information about this job

Company Overview

The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Continental Tire SportsCar Challenge and the IMSA Prototype Challenge Presented by Mazda, as well as four one-make series: Porsche GT3 Cup Challenge USA by Yokohama; Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama; Ferrari Challenge North America; and Lamborghini Super Trofeo North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l'Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information, visit www.IMSA.com, www.twitter.com/IMSA or www.facebook.com/IMSA.

Job Description

NASCAR seeks a talented professional to join in the position of Coordinator, Brand and Consumer Marketing based in our corporate office in Daytona, FL.

 

 

 

The Coordinator, Brand and Consumer Marketing will manage day-to-day projects including creative development, trafficking of ads, reporting, content management and broadcast operations. The position will also manage the Konica Minolta Business Center during race weekends.

 

Duties include, but are not limited to:

 

Lead tactical execution of series rebranding.

 

Manage advertising creative development, including TV, print and digital advertising.

 

Traffic advertising creative to respective media outlets.

 

Manage operations for IMSA Radio; responsible for day to day management of the radio product at track - working with partner to develop schedules, choose locations, coordinate technical infrastructure, etc..

 

Development and management of stakeholder marketing materials.

 

Assist partnership marketing to more deeply engage partners. Engage with our automotive and corporate partnership team to obtain digital content for IMSA digital properties as well as help develop marketing platforms (contests, promotions, etc) that our partners can activate against.

 

Work with IMC and IMSA digital to create ideas for digital news stories, videos etc.; work to develop the digital content calendar.

 

Work with Manager, Digital Media to assist with operations management of IMSA.com. Will update content in the content management system.

 

Assist with content population across IMSA’s digital properties; Updating of IMSA.com and IMSA app content.  Things like driver bios, team bios, event details etc.

 

Development and maintenance of marketing monthly reporting. Will create reports, analyze information, and present recommendations.

 

Manage the Konica Minolta Business Center during race weekends; manages the operations of the trailer at track.  Booking rooms, setting up rooms, etc. 

Approximately 35% travel including some weekends.

 

EDUCATION and/or EXPERIENCE

 

Bachelor's degree (B.A.) from four (4) year college or university; and 3 to 5 years related experience and/or training in marketing; or equivalent combination of education and experience.

 

OTHER SKILLS AND ABILITIES 

 

Good people skills (relationship building) and multi-tasking.

 

Apply Now:

 

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.

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