• Manager, Driver Marketing

    Job Locations US-NC-Charlotte
    # of Openings
  • Company Overview

    The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. NASCAR is a company driven by technology and innovation, both of which are central to competition and are at the core of our sport.  The sport’s impact is demonstrated with a strong corporate and media footprint. In 2017, more than 1 in 4 (28%) FORTUNE 500 companies continue to invest in NASCAR; while 58 million unique TV viewers, 55 million unique visitors to NASCAR’s in-house operated digital properties and 12 million followers on social platforms consume the sport at home. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on FacebookTwitterInstagram, and Snapchat (‘NASCAR’).

    Job Description

    NASCAR Industry Marketing seeks a talented professional to join in the position of Manager, Driver Marketing.  Responsible for the coordination and execution of key programs within the company’s Driver Marketing division.


    Duties include, but are not limited to:


    Manage Driver Star Power 2.0 program including ideation, conceptualization, performance evaluation etc.  Includes partnering with agency partner and internal stakeholders to grow driver brand awareness


    Oversee driver usage tools and requests


    Manage the day-to-day responsibilities of the NASCAR Next program, including but not limited to overseeing the selection process, training, identifying media opportunities, overseeing travel, approving apparel, etc. with support from Industry Marketing Team


    Deliver driver participation in non-endemic opportunities including social/traditional media, entertainment opportunities and content


    Lead and coordinate the Driver Development Seminar along side Manager of Driver and Team Marketing

    Work closely with team and driver representatives on day to day requests and best practices including social media, brand development, etc.

    Build and maintain relationships and consensus throughout the industry, including current drivers, PR reps and management teams


    Collaborate with the Driver and Team Marketing team on the overall process for driver appearance management


    Support on Driver Playbook coordination and execution


    Generate reports that includes video, photos and social media activity around driver appearances



    Approximate travel 30%, including weekends.



    Qualifications include the following:


    Bachelor's degree from a four-year college or university and a minimum of 4 years of teams or tracks, motorsports/sports marketing industry, talent management, athlete development, marketing, public relations/communications experience and/or training; or equivalent combination of education and experience.


    Must be proficient in digital and social media communications. Must have impeccable writing skills, the ability to manage multiple tasks in an extremely fast paced environment, be extremely organized and have an eye for detail.



    Apply Now:


    Learn more about this role and our team by applying for consideration at



    We are a company unlike any other in the world. At NASCAR Industry Marketing you will find a community of diverse individuals focused on our history, with an eye toward the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. The key to our success is our employees and we offer highly competitive salaries, benefits second to none, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!


    NASCAR Industry Marketing is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.


    Follow us on Twitter - @NASCARJobs to stay current on all of our openings


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