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Senior Coordinator, Digital Content

Senior Coordinator, Digital Content

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Digital Content: Editorial
NASCAR Digital Media

More information about this job

Company Overview

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. NASCAR is a company driven by technology and innovation, both of which are central to competition and are at the core of our sport.  The sport’s impact is demonstrated with a strong corporate and media footprint. In 2017, more than 1 in 4 (28%) FORTUNE 500 companies continue to invest in NASCAR; while 58 million unique TV viewers, 55 million unique visitors to NASCAR’s in-house operated digital properties and 12 million followers on social platforms consume the sport at home. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on FacebookTwitterInstagram, and Snapchat (‘NASCAR’).

Job Description

NASCAR seeks a talented professional to join in the position of Senior Coordinator, Digital Content based in our Charlotte, NC office.


The Senior Coordinator, Digital Content role encompasses content creation, presentation and quality control. This position will evaluate innovative ways to create content across multiple digital and social platforms, package content that increases fan engagement on the company’s Digital platform, which include placement of content on series pages, editing, video creation and posting, working across a newly unified content department, and analysis of analytics.


Duties include, but are not limited to:


Create and program content in an effective way on the company website and applicable social channels, often working under tight deadlines.


Content ideation and creation, gathering and sizing associated images, writing headlines and blurbs and

editing and posting video.


Basic QA of high-traffic, high-engagement and high-expectation components, including section fronts, site navigation, schedule, standings, track & ticket information, sponsor obligation and support of OEM and official partners.


Identification, production and curation of social media content, including writing blog posts and other short stories.


Editing stories for factual accuracy as well as adherence to different styles, NASCAR and Associated Press styles included. Also editing for punctuation and grammatical accuracy.


Placement of stories and story packages on section fronts, using analytical tools and news judgment to determine order.


Approximate travel 5-10% including weekends; night and weekend work required.


Qualifications include the following:




Bachelor’s degree (B. A.) from four-year college or university; plus two (2) to three (3) years Digital Media experience and/or training; or equivalent combination of education and experience.


    - Experience working with online publishing tools.

    - Journalism degree or equivalent is preferred.

    - Prior experience with deadline pressure.

    - Willingness to work weekends and nights and some travel to events for coverage.


Apply Now:


Learn more about this role and our team by applying for consideration at


We are a company unlike any other in the world. At NASCAR Event Management you will find a community of diverse individuals focused on our history, with an eye toward the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. The key to our success is our employees and we offer highly competitive salaries, benefits second to none, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!


NASCAR Event Management is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.


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