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Director, Digital Ad Sales

Director, Digital Ad Sales

# of Openings 
Job Locations 
US-NY-New York
Posted Date 
Sales - Digital Advertisting
NASCAR Digital Media

More information about this job

Company Overview

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. NASCAR is a company driven by technology and innovation, both of which are central to competition and are at the core of our sport.  The sport’s impact is demonstrated with a strong corporate and media footprint. In 2017, more than 1 in 4 (28%) FORTUNE 500 companies continue to invest in NASCAR; while 58 million unique TV viewers, 55 million unique visitors to NASCAR’s in-house operated digital properties and 12 million followers on social platforms consume the sport at home. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on FacebookTwitterInstagram, and Snapchat (‘NASCAR’).

Job Description

NASCAR Digital Media seeks a talented professional to join in the position of Director, Digital Ad Sales based in our New York office.



The Director, Digital Ad Sales manages a significant territory and client list based in the NY market. This person is responsible for monetizing NASCAR’s digital properties. The Director will identify a digital advertising sales strategy and business plan for their territory and sell programs to existing and new clients. The Director plays an integral role in contributing to the team’s sales revenue goal and advises senior leadership on strategic decisions designed to optimize and improve the company’s financial results and in building innovative programs for clients.



Duties include, but are not limited to:


Prospect, source and close deals with brand advertisers and/or media agencies for advertising programs across platforms and disciplines including mobile, social, video, native and programmatic.


Utilize expertise in navigating media agency dynamics, as well as a thorough knowledge of campaign buying, digital media planning, pricing models, digital revenue operations, ad networks, trading desks and exchanges


Develop, manage and grow very senior client side relationships to maintain and grow revenue


Lead the internal team to develop new opportunities, ideas or partnerships to secure new client revenue and/or to grow existing brand advertiser digital revenue


Engage in exceptional client and internal communication and follow-up to provide a positive end-to-end client experience, from the initial contact through post-campaign results


Accurately forecast on a weekly, monthly, and annual basis actual and projected sales revenue


Act as the primary liaison with internal teams and external industry partners to develop and monetize unique cross-functional revenue opportunities


Identify opportunities for increased sales revenue through site packaging, pricing or enhancements


Travel: 40% including some weekends



Education and / or experience:


Bachelor's degree from four (4) year college or university required plus a minimum five (5) years of current entertainment or media ad sales experience; or equivalent combination of education and experience.


Computer Skills:


Proficient on all Company provided hardware and software. Strong working knowledge of Omniture, comScore and other analytical and researched-focus tools and software.

Certificates, Licenses and Registrations:

IAB Certification in Ad Sales and/or Ad Operations preferred

Other Skills:                                                        

Understanding of the interactive ad serving infrastructure and technology trends including, mobile, tablet, desktop, connected devices, etc.


Strong presentation skills and comfort level


Excellent communication skills


Ability to partner effectively with internal & external industry stakeholders


Apply Now:


Learn more about this role and our team by applying at for consideration.

We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.

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