• Senior Coordinator, Social and Digital Video

    Job Locations US-NC-Charlotte
    # of Openings
    Digital Content: Editorial
    NASCAR Digital Media
  • Company Overview

    The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. NASCAR is a company driven by technology and innovation, both of which are central to competition and are at the core of our sport.  The sport’s impact is demonstrated with a strong corporate and media footprint. In 2017, more than 1 in 4 (28%) FORTUNE 500 companies continue to invest in NASCAR; while 51 million unique TV viewers, 55 million unique visitors to NASCAR’s in-house operated digital properties and 12 million followers on social platforms consume the sport at home. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on FacebookTwitterInstagram, and Snapchat (‘NASCAR’).

    Job Description

    NASCAR seeks a talented professional to join in the position of Senior Coordinator, Social and Digital Video based in our Charlotte, NC office.


    The Senior Coordinator, Social and Digital Video, is responsible for ideation and creation of video content for NASCAR’s social and digital channels. The Senior Coordinator must possess advanced knowledge of all primary content channels (Facebook, Instagram, Twitter, Snapchat, YouTube) and have an eye towards emerging trends and platforms. Creativity and expertise in content strategy, development, creation and execution are key elements of the role. 


    Duties include, but are not limited to:


    High level, strategic content support of NASCAR’s social and digital channels, including, YouTube, Instagram, Facebook, Twitter and Snapchat


    Ideation, development, management, and execution of content programs and campaigns that help NASCAR to meet and succeed various business goals and objectives


    Oversee and often execute content development leveraging relevant tools (e.g. Adobe’s creative suite) and through working with NASCAR Productions and NASCAR Creative Design


    Work with internal and external constituents to develop branded content that can help deliver value across all mediums with particular focus on social


    Support relationships with each of the major social platforms to leverage new technologies, collaborate on content development, and maximize reach


    Closely track emerging trends, tools, platforms in social / digital; train and educate industry colleagues on social media best practices


    Leverage social media analytics (in collaboration with NASCAR Analytics & Insights) and apply key learnings to content strategy


    Maintain current knowledge of, conduct regular research on and monitor other sites (both sport and non-sport) for latest online innovations and technology


    30% travel required including weekends. Non-traditional work week, including nights and weekends.




    Bachelor's degree (B.A.) from four (4) year college or university and one (1) to three (3) years of current experience in social media and content development.


    Other Skills:

    Experience with Adobe Creative Suite (Photoshop, Premiere and After Effects)

    Excellent verbal and written communication skills

    Knowledge of social media content management and reporting platforms 

    Proven track record of creative and innovative thinking

    Passion for digital and social media

    Strong copywriting background

    Photo editing capabilities

    Experience working with sports and entertainment properties preferred

    Video editing experience preferred


    Apply Now:


    Learn more about this role and our team by applying at for consideration.

    We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

    NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.



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