The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. NASCAR is a company driven by technology and innovation, both of which are central to competition and are at the core of our sport. The sport’s impact is demonstrated with a strong corporate and media footprint. In 2017, more than 1 in 4 (28%) FORTUNE 500 companies continue to invest in NASCAR; while 51 million unique TV viewers, 55 million unique visitors to NASCAR’s in-house operated digital properties and 12 million followers on social platforms consume the sport at home. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe.
NASCAR seeks a talented professional to join in the position of Senior Director, International Business Development and Partnerships based in our Charlotte NC office. This position is responsible for all aspects of commercial revenue development, including; identifying appropriate categories, specific companies and decision makers; updating sales materials and sales databases; preparing presentations and specifically engaging sales efforts around new business opportunities within NASCAR’s global platforms.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Developing new sales leads and actively prospect daily.
Working with NASCAR’s traditional business development team.
Working on strategic initiatives to grow NASCAR’s international footprint.
Working with NASCAR, NASCAR Digital Media, race teams, tracks, media partners and other stakeholders on revenue development strategies.
Providing in-depth research of potential industry partners.
Developing sales proposals & collateral for potential sponsors.
Working on internal sports industry databases to track sponsors in competitor leagues.
Providing targeted sales lead sheets with key contacts & company information.
Identifying and working to solidify potential sponsors and business opportunities.
Participating in new business meetings to learn how to position NASCAR to potential prospects.
Working with NASCAR analytics and insights department to develop custom research for prospects.
Regularly coordinating sales efforts with senior members of multiple industry stakeholders.
Approximate travel 50%, including weekends. Significant international travel.
No travel restrictions surrounding International Travel.
This job will supervise one person.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelor's degree from four-year college or university, eight (8) to ten (10) years experience in International Business & Sponsorship Sales, Sports Industry and Media Sales. Ideal candidate should also have significant sponsorship and business experience in Europe, Asia and Central America
Ability to read, analyze, and interpret general business periodicals, professional journals, and industry periodicals. Ability to write reports, business correspondence, and presentations. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Ability to speak and communicate in multiple languages is a plus
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Proficient on Company provided hardware and software. Proficient in PowerPoint, Outlook, Excel and Word.
Excellent communication skills (verbal and written), strong interpersonal skills.
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
CERTIFICATES, LICENSES, REGISTRATIONS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle or feel; reach with hands and arms; talk or hear.
The employee is occasionally required to lift and move up to 25 pounds. Specific vision abilities required by this job include close, distance, color and peripheral vision, depth perception and the ability to adjust focus.