• Manager, Content and Platform Strategist

    Job Locations US-NC-Charlotte
    Digital Content: Editorial
    NASCAR Digital Media
  • Company Overview

    The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. NASCAR is a company driven by technology and innovation, both of which are central to competition and are at the core of our sport.  The sport’s impact is demonstrated with a strong corporate and media footprint. In 2017, more than 1 in 4 (28%) FORTUNE 500 companies continue to invest in NASCAR; while 58 million unique TV viewers, 55 million unique visitors to NASCAR’s in-house operated digital properties and 12 million followers on social platforms consume the sport at home. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe.

    For more information visit and, and follow NASCAR on FacebookTwitterInstagram, and Snapchat (‘NASCAR’).

    Job Description

    NASCAR Digital Media seeks a talented professional to join our team in the position of Manager, Content and Platform Strategist based in our Charlotte, NC office. 


    30% travel required.  Non-traditional work week, including nights and weekends.


    The Manager, Content and Platform Strategist is responsible for the development, management and execution of social media content and campaigns with direct engagement with fans and followers.


    ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.


    • Development and execution of social media programs and campaigns
    • Daily planning and execution of NASCAR social media platforms, including Facebook, Twitter, Instagram, YouTube, Snapchat and others
    • Create and edit social media copy and multimedia content, including editing photography and video
    • Direct engagement with fans and followers
    • Race weekend coverage, including live race updates
    • Oversight of paid advertising campaigns on multiple platforms
    • Moderation of comments and user-generated content
    • Monitor, protect, and promote the Company’s brand voice in social media
    • Development and management of weekly and monthly content calendars
    • Training and educating colleagues on social media best practices
    • Initiate social media program recaps and reports
    • Closely track emerging trends, tools, platforms in social / digital
    • Ensuring consistency of messages across platforms
    • Development of social media training documents and presentations
    • Collaboration with internal and external stakeholders on campaigns
    • Management of industry account database

    Required Skills/Experience: 
    Bachelor's degree (B.A.) from four (4) year college or university and two (2) to four (4) years of current experience in communications, marketing, journalism or related field; and two (2) years corporate social media experience or equivalent combination of education and experience.


    Other Qualifications:

    • Knowledge of social media content management and reporting platforms.
    • Experience with Adobe Creative Suite (Photoshop, Premiere and After Effects)
    • Knowledge of social media content management and reporting platforms
    • Excellent verbal and written communication skills
    • Proven track record of creative and innovative thinking
    • Passion for digital and social media
    • Strong copywriting background
    • Photo editing capabilities
    • Experience working with sports and entertainment properties preferred
    • Video editing experience preferred

    Apply Now:

    Learn more about this role and our team by applying at for consideration.

    We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

    NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.

    Follow us on Twitter @NASCARJobs


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