NASCAR

  • Manager, Digital Marketing

    Job Locations US-FL-Daytona Beach
    ID
    2019-3279
    Category
    Marketing
  • Company Overview

    The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Gander Outdoor Truck Series™), four regional series, one local grassroots series and three international series. NASCAR is a company driven by technology and innovation, both of which are central to competition and are at the core of our sport.  The sport’s impact is demonstrated with a strong corporate and media footprint. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe.  For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on FacebookTwitterInstagram, and Snapchat (‘NASCAR’).

    Job Description

    NASCAR Digital Media seeks a talented professional for the role of Manager, Digital Marketing.  Primary focus is website content monetization plans, database and email marketing management, including audience segmentation, email marketing planning, placing and optimizing. The Manager will also develop other digital marketing campaigns, such as paid social campaigns across Facebook, Instagram, and Twitter, paid search and display with the Google Ad network, SEO, banner ad, mobile display and CPA campaigns, all with quantifiable ROI.

     

    Travel: Appx 10% including weekends

     

    Essential Duties and Responsibilities include the following. Other duties may be assigned.

    • Develop the digital marketing plan intended to grow key KPI’s, increase product subscriptions, and maximize revenue of subscription products
    • Manage multi-channel digital marketing campaigns designed to increase event ticket sales at all tracks
    • Enhance the company’s paid social media efforts through the use of emerging technologies, allowing for more in-depth monitoring, optimization, and conversion tracking
    • Oversee the creation of fan segments and execution of hyper-targeted campaigns 
    • Manage and oversee the company’s email marketing program, including but not limited to weekly newsletters, partner promotions, tune-in campaigns, and track ticketing campaigns
    • Work closely with the design team to develop creative for all digital ad campaigns 
    • Collaborate with our Partnership Marketing team on ways to support database initiatives for our official partners
    • Define customer database elements and corresponding segmentation strategies for marketing strategy
    • Refine process to optimize Fantasy participation, app download and product subscriptions via paid marketing 
    • Manage centralized marketing calendar, reports, and campaign recap presentations 
    • Manage weekly reports, ad-hoc data requests as well as monthly, quarterly and annual business reviews 
    • Create internal communications specific to corporate big data project
    • Communicate directly to industry stakeholders (i.e. tracks, teams, etc.) via cross-functional campaigns

    QUALIFICATIONS

    • Bachelor's degree required plus a minimum three (3) years of recent digital marketing experience; or equivalent combination of education and experience
    • Experience with CRM for large advertisers, brands and organization
    • Experience with database management, template generation, and email deployment with larger ESPs
    • Proficient with Microsoft Office Suite and current mobile technologies

    Apply Now:

    NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.

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