NASCAR

  • Senior Marketing Coordinator

    Job Locations US-FL-Daytona Beach
    ID
    2019-3458
    Category
    Foundation
  • Company Overview

    The NASCAR Foundation is a 501c(3) national charity that impacts children’s lives through the Speediatrics Children’s Fund and the Betty Jane France Humanitarian Award.The NASCAR Foundation embodies the compassion of the NASCAR industry and offers an exciting fast paced work environment for up-and-coming professionals. Learn more about The NASCAR Foundation at NASCARfoundation.org and follow us on our social networks at www.facebook.com/NASCARFoundation and Twitter: @NASCAR_FDN.

    Job Description

    The NASCAR Foundation seeks a talented professional to join us in the role of Senior Coordinator, Marketing based in our Daytona Beach, FL office. 

     

    SUMMARY

    The Senior Coordinator, Marketing serves as content manager for all NASCAR Foundation digital platforms and advisor to  Foundation team on best use of content for various communication channels. 

     

    ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

     

    Oversee the day-to-day operation of The Foundation website, including posting content, managing technical capabilities and overall operation of the site

     

    Oversee the development of all original, creative and editorial elements that reach the consumer, including but not limited to, news stories and feature articles, invitations, programs, signage, marketing collateral, etc. in support of Foundation programs and fundraising efforts.

     

    Development of communications calendars and reaching all social media and marketing deadlines

     

    Work alongside Director, Programs and Marketing to ensure collaboration with NASCAR departments (NASCAR Digital, NASCAR Content, etc.) to elevate awareness of Foundation efforts

     

    Implement messaging efforts for marketing channels to include gathering content for various channels, posting content, and reporting on various efforts of The Foundation through use of marketing channels

     

    Serve as lead on story collection for use in various marketing outlets to include gathering and utilizing all assets available to tell The Foundation story (interviews, video, and photographs)

     

    Develop and implement search engine optimization (SEO) strategy to establish funding grant for SEO efforts to develop word purchase strategy in order to enhance search efforts; provide reports and analysis for SEO efforts

     

    Compile and produce various marketing and media reports

     

    Oversee management of Foundation’s direct mail program, to include overall calendar and strategy in addition to the development of creative assets and collaboration with Foundation Coordinator on backend logistics (data merge, acknowledgments, data entry, etc.)

     

    Collaborate with Foundation Coordinator to recruit and manage Foundation interns to support all areas of the Foundation.

     

    Perform duties in donor database as needed

     

    Travel: 10% including weekends

     

    QUALIFICATIONS

    • Bachelor's degree (B. A.) from four-year college or university and minimum of one year of fundraising, sales, marketing, administration and/or related experience
    • Experience running all aspects of social media accounts for a department or organization
    • Excellent writing skills
    • Excellent Organizational Skills
    • Must be able to excel on a team
    • Proficiency with Microsoft Office and other basic computer applications
    • Ability to manage multiple calendars is preferred
    • One with coding knowledge and/or experience is a plus
    • Video production experience is a plus

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