Senior Manager, Brand Marketing

Company/Track NASCAR
Job Locations US-NC-Charlotte

Company Overview

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’). 

Job Description

NASCAR seeks a talented professional to join in the position of Senior Manager, Brand Marketing based in our Charlotte, North Carolina office.


The Senior Manager, Brand Marketing is responsible for day-to-day oversight of the company’s brand marketing campaigns including seamless integration with tracks and other key internal partners and external stakeholders, ensuring marketing plans are supporting business priorities.


Duties include but are not limited to:

  • Act as a leader and key contributor and in all aspects of brand marketing initiatives including campaign and creative development for Corporate and Track teams
  • Act as project management lead as assigned, overseeing all aspects of projects from development of initial concept to execution to final recap
  • Work closely with agency partners to manage projects, feedback and resources
  • Champion multi-channel campaign platforms to elevate fan/consumer engagement
  • Partner with marketing colleagues and internal departments to support industry marketing calendar and select industry initiatives
  • Collaborate with Social, Digital and Communications teams on development and delivery of holistic, consistent consumer messaging and content plans
  • Manage day-to-day execution and follow-up of Affiliate Task Force Program
  • Oversee creation of internal and agency status reports, including meetings with colleagues and management
  • Partner with Media team and agency to traffic league and track advertising creative
  • Manage production process in collaboration with Driver and Team marketing services
  • Support budget management and tracking


Required skills / experience:

  • Bachelor’s degree
  • 6 years of experience in marketing or marketing agency; project management in sports and/or consumer brand industry preferred.
  • Strong understanding of marketing principles
  • Exceptional team and interpersonal skills
  • Superior follow-through with a high-level of accountability for assigned tasks
  • Attention to detail and excellent organizational and time management skills
  • Self-motivated, positive attitude and passion for marketing
  • Strong executional capabilities
  • Desire and ability to create and champion a vision
  • Strong collaboration skills
  • Ability to travel 10-15% including some weekends


Apply Now!

Learn more about this role and our team by applying at for consideration.


We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!


NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.


Follow us on Twitter - @NASCARJobs to stay current on all of our openings




Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed