Junior Analyst, Data Strategy

Company/Track NASCAR
Job Locations US-FL-Daytona Beach

Company Overview

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on FacebookTwitterInstagram, and Snapchat (‘NASCAR’)


Job Description



NASCAR seeks a talented professional to join in the position of a Jr. Analyst, Data Strategy based in our Daytona Beach, FL office.


The Jr Analyst, Data Strategy, works within the reporting infrastructure for the Data Strategy Department and its affiliated Platforms (NASCAR Data Warehouse,Motorsports Consumer Data Platform,, etc.).  The responsibilities include the creating automated reporting, ad-hoc requests as well as forward looking ‘consumer modeling’ to create marketing opportunities for NASCAR, NASCAR Digtial Media, Tracks, Teams and any other stakeholders within the Motorsports Industry. 


Essential Duties and Responsibilities

  • Create and deliver consumer lists and reports from the Industry-wide Database. Reporting should include:
    • Ticketing purchase intent
    • Likelihood to activate any product offer
  • Fulfill the daily delivery of all reporting requests for the Platform stakeholders to ensure accurate fulfillment of marketing campaigns and tracking.
  • Work with the development/infrastructure teams to create and monitor:
    • All naming conventions
    • Verifying Data for accuracy
    • Regularly verify functionality/stability across all Database Properties
  • Recommend, prioritize and acquire key data points from primary or secondary data sources
  • Profile customers to identify needs/wants/behaviors in key or new market segmentsDesign comprehensive data reports and presentations to assist business managers and executives in making good business decisions
  • Locate and define new process improvement opportunities. Analyze business procedures and recommend specific types of data that can be used to improve upon them
  • Able to write survey questions, interpret response data, and create reports or presentation of results.
  • Resolve all reporting issues quickly and accurately while also updating processes
  • Travel: 5%

Education and/or Experience                                                   

Bachelor's degree from four (4) year college or university required plus a minimum one to two (1-2) years of current data operations experience; or equivalent combination of eduction and experience.


Computer Skills                                                  

Proficient on all Company provided hardware and software with experience in mobile technologies.  Emphasis on Data technologies including Tableau, SQL, SAP, Adobe and other common data software (data visualization, data mining and modeling tools).


Other Skills  

  • Business-minded strategic thinker
  • Aptitude for leading cross-functional in a complex environment
  • Acumen in providing high-level digital counsel to senior management
  • Ability to make decisions and move to action with a hands-on approach. 

Apply Now: 


Learn more about this role and our team by applying at for consideration. 


We are a company unlike any other. At NASCAR, you will find a community o package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR! 

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, agf diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefitse, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists. 


Follow us on Twitter @NASCARJobs to stay current on all of our openings. 


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