Coordinator, Data Strategy

Company/Track NASCAR
Job Locations US-NC-Charlotte

Company Overview

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on FacebookTwitterInstagram, and Snapchat (‘NASCAR’)

Job Description

NASCAR seeks a talented professional to join in the position of a Coordinator, Data Strategy based in our Charlotte, NC office. The Coordinator, Data Strategy creates reporting & analytics for the Data Strategy Department and its affiliated Platforms (NASCAR Data Warehouse, Motorsports Consumer Data Platform, Adobe Audience Manager, etc.).

The responsibilities include the creation and maintenance of automated reporting tool sets, ad-hoc requests to support NASCAR, NASCAR Digital Media, Tracks, Teams and any other stakeholders within NASCAR and the Motorsports Industry.   


Essential Duties and Responsibilities


  • Create and deliver consumer lists and reports from the Industry-wide Database as requested by Supervisor


  • Fulfill and deliver of all reporting requests for the Platform stakeholders to ensure accurate fulfillment of marketing campaigns and tracking.


  • Create, maintain and support tools and processes for the Data Strategy team with an emphasis on platform stability, maximum delivery, cost efficiency and business communication.


  • Support the cross-functional business teams with Marketing, Sales, Patrenership Marketing, Digital Marketing, Analytics & Insights in determining meaningful and relevant queries of the Database.


  • Support all software integrations by providing ‘use cases’ for the data and scope all new feature requests.


  • Document and inventory all inbound systems currently in use and maintain the documentation


  • Resolve all reporting issues quickly and accurately while also updating processes


  • Assist in creating and executing a day-to-day operations plan for the overall work flow of the division.


  • Other duties may be assigned.


Travel: 5%



Education and/or Experience                                                   

Bachelor's degree from four (4) year college or university required plus a minimum two to three (2-3) years of current data operations experience; or equivalent combination of eduction and experience.



Computer Skills                                                  

Proficient on all Company provided hardware and software with experience in mobile technologies.  Emphasis on Data technologies including Tableau, SQL, SAP, Adobe and other common data software (data visualization, data mining and modeling).


Other Skills                                             


  • Business-minded strategic thinker


  • Aptitude for leading cross-functional in a complex environment


  • Acumen in providing high-level digital counsel to senior management


  • Ability to make decisions and move to action with a hands-on approach.


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