Senior Coordinator, Social Media Strategy

Company/Track NASCAR
Job Locations US-NC-Charlotte

Company Overview

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, TwitterInstagram, and Snapchat (‘NASCAR’).

Job Description

NASCAR Digital Media seeks a talented professional to join in the position of Senior Coordinator, Social Media Strategy based in our Charlotte, North Carolina office.


This person is responsible for the development, management and execution of social media programs and campaigns with direct engagement with fans and followers.


Duties include but are not limited to:


  • Develop and execute social media programs and campaigns
  • Daily planning and execution of the company’s social media platforms
  • Responsible for content planning in collaboration with Creative Design and Productions teams
  • Serve as primary liaison between Social Media team and assigned internal stakeholder groups
  • Oversee paid advertising campaigns on multiple platforms
  • Directly engage with fans and followers
  • Create and edit social media copy and multimedia content, including editing photography and video
  • Monitor, protect, and promote the company’s brand voice in social media
  • Develop and manage weekly and monthly content calendars
  • Train and educate colleagues on social media best practices, including developing social media training documents and presentations
  • Initiate social media program recaps and reports
  • Closely track emerging trends, tools, platforms in social / digital
  • Ensure consistency of messages across platforms
  • Race weekend coverage, including live race updates
  • Moderate comments and user-generated content


Required skills / experience:

  • Bachelor’s degree and 4 years’ current experience in communications, marketing, journalism and at least 2 year of corporate social media experience
  • Ability to travel 30 % including weekends
  • Excellent verbal and written communication skills
  • Knowledge of social media content management and reporting platforms
  • Proven track record of creative and innovative thinking
  • Passion for digital and social media
  • Strong copywriting background
  • Photo editing capabilities
  • Experience with Adobe Photoshop and InDesign
  • Experience working with sports and entertainment properties preferred
  • Working knowledge of racing preferred
  • Video editing experience preferred


Apply Now:


Learn more about this role and our team by applying at for consideration. 


We are a company unlike any other. At NASCAR, you will find a community of passionate individuals who care about the sport and are united in seeing it grow. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!


NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists. 


Follow us on Twitter @NASCARJobs to stay current on all of our openings.



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